Many successful brands have leveraged Twitter Influencers to vastly increase their revenue, a blog post from Twitter themselves stated that when combined with tweets from brands, recommendations from influencers can increase purchase intent by as much as 5.2x.
Influencer marketing has become an integral part of any marketing campaign, but as the terrain of social media advertising is ever changing, it can be hard for businesses to know where to start when looking to establish their first influencer collaboration.
