Influencer marketing has been growing exponentially in recent years, growing into a core marketing strategy for most organisations with the industry as a whole expected to reach more than $10 billion by 2020. With all this growth, new trends are constantly emerging. So without further ado...
Listen up Instagram Influencers! Instagram is currently testing creator accounts, similar to business profiles but with extra features designed with influencers in mind , the company told The Hollywood Reporter.
Instagram is one among the foremost quickly developing segments of the growing influencer selling market. however lack of transparency and reportable metrics with regards to advertizer pay mean that there’s no official tally on the scale of the Instagram influencer market. thus to estimate the scale of that market, we tend to created a projection supported our analysis.
The average person spends up to 2 hours on social media every day, with some demographics spending way more! In light of this, it’s no surprise that influencer marketing, the act of using of social media stars to push brands and their product, has emerged as one of the fastest-growing segments of advertising.