So you want to know to become an Instagram influencer?
We’ve all seen the Instagram accounts of people who live a life of freedom travelling to exotic places, going to fun events and being gifted all sorts of wonderful things. Being an Instagram Influencer looks like a dream job. But is it too good to be true?
The truth is anyone can become an influencer if they want. Anyone can trade in the boring 9-5 and become a full time content creator. There’s only one thing standing between you and the dream life you want as a full time Influencer. Hard work. The carefree photographs that full time influencers post make it look like their lives are all sunbathing by infinity pools and dancing at celebrity parties, but what they don’t tell you is that becoming a successful influencer is a finely honed craft, and hours are spent creating and editing the perfect shot, researching keywords, engaging with their followers and arranging brand collaborations.
Are you prepared to put in the work required to earn the many benefits of living life as an Instagram Influencer? If so..read on!
How to make money on Instagram
Research by Olapic found that 49% of shoppers were more likely to make a purchase if the product was endorsed by a real person, such as a social media influencer, rather than a TV or print advert.
The road map to fame and fortune as an Instagram Influencer!
- Pick A Niche
- Get An Instagram Business Account
- Write An Effective Instagram Bio
- Focus On Your Instagram Aesthetic
- Write Captions That Reflect Your Brand’s Voice And Personality
- Choose The Right Hashtags
- Post New Content Often
- Interact With Followers
- Get In Touch With Brands
- Become An Instagram Marketing Expert
All successful Influencers have one main thing that they’re popular for. Don’t worry you can still share things outside your niche, but have a clear focus on one thing you love helps create your personal brand.
Do you love affordable fashion or travel, or high end luxury? Do you love posting OOTDs? Maybe you love cooking vegan treats or sharing pictures of interior design? Pick your niche and make it the main subject of most of the posts you share.
Pro tip: Once you’ve picked your niche and decided to focus full time on Instagram, think about starting your own blog too. Its never sensible to have all your eggs in one basket by sticking to one one platform – having a blog is a great way to own your space, strengthen your personal brand and get closer to your Instagram audience. By converting Instagram followers to website visitors and subscribers, you get to reach them directly and offer more diverse content.
The next step in becoming an Instagram influencer is getting serious about your analytics.
What’s an Instagram business account? And, why do you need it?
Instagram business accounts have a lot of useful tools for influencers such as Instagram Insights. Insights lets you learn more about your followers and how they interact with your content. It allows you to identify follower gains and losses, top locations, audience activity times, profile views and website clicks for any given time span. This allows you to gauge which content that you have posted has been successful and which has performed less well.
Professional Instagram Influencers do not post randomly. They put a lot of thought into their posting strategy. They do this by closely monitoring their analytics to see what sort of content is popular with their followers and gains new followers.
- What are the types of posts your followers love?
- What time should you post to ensure most of your followers will interact with it?
- Where in the world are your followers located?
With an Instagram Business account you can use Instagram Insights, to get an accurate overview of your audience and the posts they love.
Pro tip: You can switch a personal account to a business account easily in the settings, and its free!
You cant underestimate the value of a good bio! An Instagram bio consists of just 150 characters. So make them count!
Your bio must communicate your personal brand to followers who don’t know who you are and what you do. What value do you offer, e.g, will you share travel tips, outfit inspiration, a peek into life in an 18th century English cottage? What experience are you selling to potential followers?
So, how do you write a good Instagram bio?
A great tip is to zone in on keywords. List all the relevant keywords you would use to describe yourself and your brand. Once you know the obvious keywords that are relevant to your brand, you’ll be able to describe who you are and what you do.
You should also include a link in your bio, especially if you have a blog (and if you don’t, check out our guide on how to make make money as a blogger!). The bio is the only place where you can place a link, so take advantage of it!
Make sure you show your personality in your bio. Remember, your individuality is your super power!
What do top influencers have in common? An awesome Instagram aesthetic. You don’t need to be a professional photographer but you’ll need to learn how to create high quality images. You dont need to buy expensive equipment, a phone and some apps can create stunning photos with a bit of practice!
Next, determine the look and feel of your feed. Your feed needs to be consistent.
What are will be the dominant colors of your feed? Will you use a specific filter? Most influencers stick to 1 or 2 colors so that every posts look visually consistent. Others just always use a specific filter so their posts will have a consistent look and feel.
Some Instagram feeds have a bright and colorful theme. Some are muted and neutral. Pick what will work best with the sorts of things you will be shooting.
The aesthetic doesn’t need to look perfect. You don’t need to wait until you’re a pro photographer or a Photoshop expert to get started. Just do your best in every post and keep learning and growing as a content creator and you’ll get better as time passes.
Ill let you in on something all Instagram influencers know..Instagram isn’t just about the photos! Great pictures grab peoples attention, but a great caption makes them stay, and more importantly, interact! Show your personality, ask questions for your followers to answer, start an interesting debate. Instagram is a place for community, prompt people to get involved in conversations in the comment section of your post!
How do I choose the right hashtags?
Hashtags are important if you want to increase your following and get your content seen!
Hashtags make your posts searchable for a term, so your content is easily found. For example, if you’re in the skincare niche, the #skincare can get your profile found by users who want to get skincare advice. Without it, they won’t able to search for your post.
Hashtags can be:
- Community specific
- Location specific
- Lifestyle specific
- Brand specific
- Challenge or contest specific
- Event specific
- Subject specific
- Product specific
Instagram allows you to use up to 30 hashtags per post, make the most of them!
How do you find the hashtags that you should use on Instagram?
Type a hashtag related to your post in the search bar. For example, if you’re posting about moisturizer, try the #moisturizer. You’ll then find suggestions on Instagram’s search bar.
You can also look at the hashtags that other successful Instagram influencers in your niche are using.
Make sure you don’t use the same hashtags every time you post, change them up as much as possible to widen the amount of potential new followers you are reaching!
You can measure a hashtag’s performance via Instagram Insights. This way, you can determine which hashtags are most successful for your posts.
Finding your optimal posting frequency is another important factor in learning how to become an Instagram influencer.
Top influencers post to their Instagram feeds every day. Most also post multiple stories per day to their accounts. This keeps their followers engaged with your account.
So, how often should you schedule posts on Instagram?
It’s important is to maintain your post frequency. If there’s a drop in your weekly engagement, then your posts may be ranked lower by Instagram’s algorithm. This means that your content could show on fewer user’s feeds.
The good news is you can schedule posts in advance with an social media scheduling tools.
Don’t forget that Instagram is a social platform! Interact with your followers and with other accounts regularly!
Use hashtags relevant to your niche and search them in the search bar. This will help you find similar accounts to interact with. Perhaps they will find your account interesting and comment on your posts or even follow!
Don’t forget to interact with the followers you already have! If they leave a comment or ask a question in the comments section, be sure to reply! Taking the time to communicate with your followers is essential in order to become an Instagram influencer.
How many followers do you need to become an Instagram Influencer?
Once you have a thousand followers under your belt, you can start reaching out to brands. At this number of followers you are considered a “micro influencer”. Brands love to work with micro influencers just as much as big Influencers!
You will see Influencer jobs posted on Super Social Club regularly. You can also send them a DM through Super Social Club or contact them via email. Send a simple pitch to let them know how a collaboration with you could benefit them.
You won’t get a reply instantly and not all brands will partner up with you, but you’ll get positive responses eventually.
Only partner up with brands that are relevant to your niche and that you genuinely love or are interested in trying. Followers want to see Instagram Influencers who are genuine!
Don’t give goods review for products that are low quality or ineffective. After all, your followers trust you to give honest recommendations. So, if they sense that you’re lying about the product, they’ll hit the unfollow button.Building a career as an influencer is about creating a long term relationship with your followers.
It takes time to create great photos. It’s hard to maintain an Instagram aesthetic and its difficult to post often. It wont all start paying off over night.
The good news is if you stick around and persevere, the end results are worth it. Not only will you be able to engage and influence thousands of people, but you’ll also get to work with the brands you love.
If you want to grow your influence even further, think about joining additional social media channels. This gives you the opportunity to interact with a whole new audience!