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Instagram Influencers Only Accounts Being Tested!

Social Media News & Opinions | Uncategorised


Instagram has designed the accounts, which is has called called creator accounts, for influencers, artists and other creatives on the platform. 


The potential update, would give influencers more data about their contents visibility and followers. Creator accounts will also sync insights across Instagram and IGTV, including both traditional posts and Stories data. 


How can influencers utilise Instagram creator accounts?


Messaging tools would also help influencers sort through messages, such as flagging the ones from brands and friends, The Hollywood Reporter says. The new type of account will also allow creators to choose the best way to contact them, including an option to remove a contact method from the profile.


Instagram says the test for the creator accounts is just the start of creating more tools for creators on the platform. “We want to make sure that Instagram is the best place, and the easiest place, to build fan communities and also build [creators’] personal brands,” Instagram Product Manager Ashely Yuki told The Hollywood Reporter.


The move to give influencers more analytical data could be influenced by Instagram’s API changes earlier this year. After parent company Facebook came under fire for its Cambridge Analytica scandal, Instagram moved to a new API system ahead of schedule, leaving little time for third-party apps to actually prepare and the third-party analytical tools used by influencers were affected.


Instagram could be working to provide native support for analytical data using the new creator accounts.


What do you think about the possibility of Influencer accounts on Instragram?


Do you think its a good idea? Let us know your thoughts in the comments below!


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