How to make money from blogging
This is the golden question. Making money from a blog isn’t as easy as setting it up and watching the cash roll in. Becoming a successful blogger takes hard work and perseverance, but is totally achievable to those that want it!
The fist steps to making money from a blog.
- Set up your blog.
- Start creating useful content
- Get off your blog and start finding readers
- Build engagement with the readers that come
- Start making money from the readership you have through one or more of a variety of income streams
1. Start a Blog
Pretty obvious, but the first step to making money from blogging is to take the leap and get started!For more information on how to set up a blog click here.
2. Start Creating Useful Content
A blog is not a blog without content so once you’ve set your blog up you need to focus your attention upon creating useful content. Many successful bloggers have chosen a niche or a demographic that they write for.
The key with creating content is to make it as useful as possible. Focus upon creating content that people will value and it will help people to feel like they know, like and trust you – which is really important if you later want to make money from your blog.
3. Get off your blog and start finding readers
There’s no use having a great blog with no readers. If you want to make money from your blog you need to put equal effort into promoting it.
There are many ways to experiment with growing your blog’s audience but its important to remember that you should not just be looking for ‘traffic’ but ‘readers’.
Start by thinking carefully about the type of reader you’d like to have read your blog.
Once you know who you’re hoping to have read your blog ask yourself where that type of person might already be gathering online. Each place your potential reader is present is an opportunity to develop a presence whether that be by leaving good comments, offering to create guest posts or simply by being helpful and answering questions.The key is to build a presence, to add value, to foster relationships – not to engage in spammy practices.
With sustained focus upon creating great content and finding readers for your blog you’ll begin to notice people visiting your blog and engaging with your content.
Once readers start engaging make sure to engage back, foster your growing community! Respond to comments, reach out to those readers personally and do everything that you can to keep them coming back again and again.
Having an engaged reader is also much easier to make money from.
With these foundations in place you’re now ready to start attempting to make money from your blog.
How to monetize your blog
1. Advertising Income
This is where many bloggers start. In many ways this model of making money from blogs is not dissimilar to how a magazine or newspaper sells ads. As your traffic and brand grows you’ll find advertisers will be willing to pay to get exposure to your audience.
While you need decent traffic to do a direct deal with an advertisers there are ad networks (like Google AdSense) that act as a middleman and enable smaller publishers to run ads on their blogs.
2. Affiliate Income
Affiliate promotions are the most common type of income amongst bloggers.
Affiliate income is when you link to a product that is for sale on another site (take Amazon for example) and if someone follows your link and ends up buying that product you earn a commission on that sale.
There is a lot more to earning an income with affiliate marketing of course, but affiliate programs are easy to sign up for and if you have an engaged audience you will find they follow the recommendations that you make on products. A particularly useful platform for sharing your product recommendations through is WantBRD, a community for creating and sharing wishlists.
3. Recurring Income
Another growing category of income that more and more bloggers are experimenting with is recurring income streams (sometimes called continuity programs or membership programs).
This is where readers pay a regular recurring amount (usually on a monthly or annual basis) for access to either premium content, a community area, some kind of service, tools, coaching (or some combination of these things).
4. Promoting a Business
Many brick and mortar businesses indirectly make money from their blogs by using their blogs to grow their profile and direct readers to their business.
A common way that many bloggers make money is through offering services to their readers. These might be anything from coaching and consulting, to writing or copywriting, to design, training or other freelance services. You may find yourself teaching businesses how to use social media, or teaching blogging techniques to those that want to get started with blogging. Be sure to add yourself to SuperSocialClubs services directory to find clients.
Products can take many forms from virtual information products like eBooks or courses to virtual products like software, reports etc.
It is also becoming more popular for bloggers sell physical products. This is most common when the blogger has a business but sometimes bloggers also create merchandise or other physical products to sell.
7.Multiple Income Streams
Most full time bloggers make money more than one way and end up with multiple income streams.
Diversifying your income in this way not only is smart and helps you spread the risk from having all your eggs in one basket but it also speeds up the journey to becoming a full time blogger.
8.Establish yourself as an expert.
Become the voice of authority in your chosen niche and monetize that authority using platforms such as SeeMyGear, a social network where professionals share product recommendations.
This is a beginners introduction to making money blogging, further reading is available in The Knowledge Base.Back to the Knowledgebase