Influencer marketing has become an integral part of any marketing campaign, but as the terrain of social media advertising is ever changing, it can be hard for businesses to know where to start when looking to establish their first influencer collaboration.
Clearly YouTube, and video content in general is hugely popular and shows no signs of slowing down. By some estimations 80% of all web traffic will be video based in the next year and most of this is going to originate from YouTube.
