Many successful brands have leveraged Twitter Influencers to vastly increase their revenue, a blog post from Twitter themselves stated that when combined with tweets from brands, recommendations from influencers can increase purchase intent by as much as 5.2x.
Influencer marketing has become an integral part of any marketing campaign, but as the terrain of social media advertising is ever changing, it can be hard for businesses to know where to start when looking to establish their first influencer collaboration.
Clearly YouTube, and video content in general is hugely popular and shows no signs of slowing down. By some estimations 80% of all web traffic will be video based in the next year and most of this is going to originate from YouTube.
We've all seen the Instagram accounts of people who live a life of freedom travelling to exotic places, going to fun events and being gifted all sorts of wonderful things. Being an Instagram Influencer looks like a dream job. But is it too good to be true?
Micro influencers are categorized as such based on the number of followers that they have on any given social platform, be it Instagram, Twitter, Facebook or any of the other main networks. The actual figure however varies; we have seen some use the range of 2000 to 50,000 followers, others 1000 to 100,000 and some even up to 1,000,000 followers.
Social Medias latest rising star TikTok has seen a rapid rise in the latter half of this year and is now poised as one of the top platforms to utilise in building your online profile as well as for advertising.
Influencer marketing has been growing exponentially in recent years, growing into a core marketing strategy for most organisations with the industry as a whole expected to reach more than $10 billion by 2020. With all this growth, new trends are constantly emerging. So without further ado...
If you're looking to gain exposure for your brand, influencer marketing remains an excellent method. Recent studies show influencer marketing standing out as the fastest growing online customer acquisition method, with 80% of marketers opinion being that influencer marketing is effective.
The average person spends up to 2 hours on social media every day, with some demographics spending way more! In light of this, it’s no surprise that influencer marketing, the act of using of social media stars to push brands and their product, has emerged as one of the fastest-growing segments of advertising.
