Influencer marketing has become an integral part of any marketing campaign, but as the terrain of social media advertising is ever changing, it can be hard for businesses to know where to start when looking to establish their first influencer collaboration.
We've all seen the Instagram accounts of people who live a life of freedom travelling to exotic places, going to fun events and being gifted all sorts of wonderful things. Being an Instagram Influencer looks like a dream job. But is it too good to be true?
Micro influencers are categorized as such based on the number of followers that they have on any given social platform, be it Instagram, Twitter, Facebook or any of the other main networks. The actual figure however varies; we have seen some use the range of 2000 to 50,000 followers, others 1000 to 100,000 and some even up to 1,000,000 followers.