Sprout Social – a sophisticated tool for scheduling social media updates and monitoring social media accounts.
‘Build and grow stronger relationships on social. Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.Content planning & publishing – Map your content themes against brand initiatives, see a holistic view of your publishing plans and leverage Sprout’s proprietary send-time optimization technology to deliver across platforms. Campaign & conversation management – Monitor, prioritize, collaborate and respond to incoming messages from a unified inbox to track campaign engagement, build customer relationships and generate advocacy. Measurement & optimization – Optimize your marketing strategy with access to rich social data, powerful trend analysis and customized reporting tools to measure and drive performance for your organization.’